Different personas connecting with each other

How does your target audience think?

"The aim of marketing is to know and understand the customers so well the product or service fits him and sells itself." - Peter Drucker

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Understanding your audience can be challenging.

Hands holding each other.

Identification

What should you know about your ideal client, customer, or team member, to enhance your marketing effectiveness?

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Understanding

Not knowing how your audience thinks can result in wasted marketing dollars. This can be stressful and frustrating.

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Confidence

There should be a concise list of what you need to know about your audience, and an easy way to organize this information.

Persona research is the key to understanding.

One of the most common mistakes for a small business to make, is to not figure out how their ideal buyers think. They often waste money in marketing activities that are popular, rather than appropriate for the audience and goals of the business. But how does a business even figure out what they need to know about their prospective buyers? Having to invest countless hours researching what needs to be figured out, isn't exactly fun. And that's why we did it... so you don't have to!

We conducted our own research, for what to know when trying to understand how a prospective client or customer thinks. Then, we created a dashboard in our platform, designed to make the persona research process as easy as possible for our subscribers. This persona research process is now the standard used by our sister marketing agency. It is used to help companies across the United States. And now, it's been made available to our subscribers. 

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How buyer persona research works.

1.

Subscribe

The first step is simply to become a subscriber of our business efficiency platform. All subscribers have full access to our persona research template. 

2.

Understand

Through your subscription, you'll better understand your ideal buyer's personal life, work life, external influence, internal influences, and key marketing takeaways. 

3.

Create

Once you're subscribed, create a persona for everyone you wish to attract, both buyers and team members. There are no limits to the number of personas you can make.  

4.

Benefit

You'll better understand where to invest your marketing budget, what content to create, and when to share your content. And this will increase your marketing performance. 

Get Started!

We promise to do everything in our power to help you understand your audience, and as a result, maximize your profitability.

FAQ

Great question! A buyer persona is a fictitious representation of your ideal client. Sometimes they are called buyer avatars. Those terms can be used interchangeably. We call them buyer personas. As an example, we really like working with marketing agency owners. We call this buyer persona "Michael Smith." Statistically, that would likely be his name. We know a lot about how he thinks, and really enjoy helping him, and his clients achieve greater profitability. Having done persona research on Michael, we are able to be much more effective with our marketing activities, when trying to attract the various Michaels who are out there.

Our subscribers can create as many personas as they need. There is no limit, and the number of personas created does not impact pricing. Most businesses tend to have at least a few ideal clients or customers. So, understanding how each one thinks can be very valuable. Also, while our platform was designed to help subscribers create buyer personas, there are a couple other personas that can be created. You can also create an anti-persona. This is an example of the person you want to "NOT" have a conversation with. They can be a drain on your time and money, or increase your blood pressure. By understanding where they are and how they think, you can more effectively avoid them. Also, you may want to create personas for your ideal employees or third-party vendors.

No. You can use personas for better understanding anyone you really want to connect with. There are three very obvious types of personas. One is the buyer persona, and this is probably the most common type of persona made. Another is a persona for your ideal employee or team member. This is something that could be very useful for HR and talent acquisition. A third type of persona is called an "Anti-Persona." This is for the individual you want to not attract. Perhaps they're the opposite of an ideal client, and they are resource suck and a headache to deal with. Knowing where you should "not" advertise can be very helpful. There are other reasons to create personas though. But, these three are what we are most familiar with.

Yes. Those words are used interchangeably.

No. Subscribers are given full access to the entire business management platform. Creating personas is just one component you will have access to. Click on "Why Subscribe" in the menu of our website to see the other reasons for subscribing.

Subscriptions are charged at $250 per month or $2,000 per year. This page and FAQ is only sharing information on the persona research feature, which is provided to our subscribers. However, every subscriber is provided access to the entire platform, with all features included.

Yes. We are currently offering a lifetime 50% discount to the first 100 beta subscribers. We have not yet reached 100 subscribers, so the discount is still available, as of October 18, 2022.

Yes. There are no long term contracts or commitments. If you stop making payments on your account, it will just be suspended, until payments are resumed. If too much time passes, without payment being made, we will delete the account.

Yes, there's a whole lot more you will end up getting with your subscription. We have several full-time professionals working on the development of this platform. What you see now is only about 20% of what will ultimately be made available to our subscribers. However, the price you subscribe at will be the same price you are charged in the future. It won't go up as additional features are added.

Right now. Go ahead, scroll up, and click the button to get started! :-) ... But if you have questions, use the contact form below to let us know. Otherwise, happy subscribing!
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