Integrated marketing communications (IMC) is a powerful concept that will put your business on the map and bring in more sales.

If you are a smaller business, you may not have heard of this term so we will spend a...

The aim of results-based marketing is to take the goals you want to achieve in your marketing strategy, and work towards reaching those goals. First, it is important to figure out what it is you want the end result of...

With the CAN-SPAM Act of 2003 in place, email marketers are significantly limited by what and who they can send emails to. However, it's not illegal to send marketing emails to someone who has not specifically requested to...