What should you know about your ideal client, customer, or team member, to enhance your marketing effectiveness?
Not knowing how your audience thinks can result in wasted marketing dollars. This can be stressful and frustrating.
There should be a concise list of what you need to know about your audience, and an easy way to organize this information.
One of the most common mistakes for a small business to make, is to not figure out how their ideal buyers think. They often waste money in marketing activities that are popular, rather than appropriate for the audience and goals of the business. But how does a business even figure out what they need to know about their prospective buyers? Having to invest countless hours researching what needs to be figured out, isn't exactly fun. And that's why we did it... so you don't have to!
We conducted our own research, for what to know when trying to understand how a prospective client or customer thinks. Then, we created a dashboard in our platform, designed to make the persona research process as easy as possible for our subscribers. This persona research process is now the standard used by our sister marketing agency. It is used to help companies across the United States. And now, it's been made available to our subscribers.
The first step is simply to become a subscriber of our business efficiency platform. All subscribers have full access to our persona research template.
Through your subscription, you'll better understand your ideal buyer's personal life, work life, external influence, internal influences, and key marketing takeaways.
Once you're subscribed, create a persona for everyone you wish to attract, both buyers and team members. There are no limits to the number of personas you can make.
You'll better understand where to invest your marketing budget, what content to create, and when to share your content. And this will increase your marketing performance.
No worries! Fill out the form below and someone from our sister company
(Joshua Lyons Marketing) will reach out to you, to assist.
4in10 transformed how I view my industry and my business. It transformed me from being self employed to being a business owner! As a result, I'm convinced no one can speak about my industry the way I can... an industry that most believe to be a "shallow" industry, into one of the deepest industries ever! 4in10 has taught me how to truly connect with people, and mostly, myself.
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I can't tell you how frustrating it is to be nickel and dimed at every corner, when trying to grow a profitable business. After seven years of buidling my own marketing agency, and managing to be profitable every year, I finally had enough. In March of 2021 I decided to create 4in10, an affordable platform created specifically to help the small business owner. I use it every day, and so does my marketing agency. I pray you find it to be an indespensiable resource for your own business as well.
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